Helping you provide an excellent web experience

Getting Started

SiteImprove is a service that regularly crawls websites to monitor for several different types of problem and alert site maintainers if any are found.  It can provide information on analytics (page views, visitors and traffic sources), quality assurance (broken links, misspellings) and accessibility (the ease with which a person with disabilities can access your site).  

How do I log in to Siteimprove?

  1. Go to
  2. Select the login link.
  3. Login with your login name and the password you received by email from Siteimprove. Siteimprove login does not use your wustl key.
  4. From the list of available sites, select your department site.
  5. In the top left-hand corner is a dropdown with available categories:  Quality Assurance, Accessibility, Analytics, Policy, Reports and Settings.  Select the appropriate category.  

Please remember that to use the CMS feature of Siteimprove that helps you to link directly to your errors, you must also be signed into your department site on the same browser.

For assistance with login issues, please email

What is CMS and why is it important?

Before you get started with Siteimprove, you must also be signed into your department site in the same browser.

After Siteimprove identifies an issue in your website that needs to be corrected, the next step is to actually go and fix it. CMS helps with this by creating a link from Siteimprove to the corresponding editing page in your website. 

Quality Assurance

How do I find quality assurance errors, such as broken links?

Sign into Siteimprove and navigate to the Quality Assurance -> Links-> Pages with Broken Links in the menu on the left side of the page. 

To fix a broken link, click on the magnifying glass icon that appears when you hover over one of the broken links in the list. 

This will show you the location of the broken link on the page. The link will be highlighted red and have an unhappy face icon next to it.

Now that you know where the broken link is on the page, click on the CMS button to edit the link.  

Click on the "recheck page" button which is just next to the CMS button and looks like two swirling arrows. This is very important because it will:

  • Recheck the page so you can verify that your fix solved the problem
  • Remove the broken link from the Siteimprove dashboard and reports so that you (and anyone else who might work on your section of the site) knows it has been fixed.

You can repeat this process for any other broken links you need to fix.

Reminder: You need to be logged into both Siteimprove and your department website in the same browser for the CMS feature to work.

There are several reasons that Siteimprove report links as being broken.  Some of them are easier to figure out than others. Here are some of the more common reasons:

Links that require login

Site Improve will flag links that require a login to access. This is because the Siteimprove servers that scan the site cannot login to access the links. These links can be ignored. 

Links missing http://

If a link doesn't begin with "http://," the link will be directed to the URL of the page the link is on with the link appended to the end. For example, a link to "" on our homepage would go to "" To fix this issue, add "http://" to the beginning of the URL. 

Inappropriately Flagged

In some cases, a link will be flagged inappropriately. If this is the case, you can tell Siteimprove to ignore the link by navigating to the Broken Links list and choosing the "X." Issues can also be ignored from the page report page.

Incorrect URLs and Links

  • A web page has been renamed or moved and your links need to be updated.
  • A link to content (PDFs, videos, etc.) has been moved or deleted
  • You have linked to a third party page, but the page has a changedURL or has been moved.


What is the difference between misspellings, needs review, and approved words?

In the Spelling section of the Quality Assurance module, you can make decisions on words and manage misspellings from a single page.

Go to Quality Assurance > Spelling > Find Misspellings.

Words fall into three categories: Misspelling, Needs Review and Approved Words.

  • Misspellings are confirmed misspellings. To see a misspelling in context, expand the page column and click the page title/URL. You can fix misspellings directly in your CMS by clicking on the CMS button.
  • Needs Review allows you to confirm whether the words listed are misspellings or correct in the context of a specific site. The more words you review and categorize, the more accurate the spellcheck will be in the future.
  • Approved words won't be marked as misspellings in the future. This is useful if you want to avoid having proper nouns, names, addresses, or trademark names flagged in future spellchecks.


How can I correct misspellings listed in Siteimprove?

1. Select Quality Assurance from the main menu.
2. Click on Spelling from the side-bar menu.
3. From the sub-menu, click on Find Misspellings.
4. Click on the Misspellings tab.
5. From the list of misspellings, find the misspelled word you want to correct.
6. Click on the downward arrow icon (under the Pages column) that appears in the same row as a misspelled word.

7. Click on the url of the page title of the page where the misspelling was found. 
8. The misspelling will be highlighted red color on the page. If the misspelling does not highlight or does not seem to be on the live page, try clicking "disable javascript" at the top of the page.



9. Click on the CMS button on the top of the page. This will connect you directly to the affected page.


10. Correct the misspelling and save the page.

How do I review and approve words?

Needs Review

1. Select Quality Assurance from the main menu.
2. Click on Spelling from the side-bar menu.
3. From the sub-menu, click on Find Misspellings.
4. Click on the Needs Review tab.
5. From the list of words, find the word you want to review. 
6. You can either confirm it as a misspelling or approve it. If you confirm it as a misspelling, it will now appear on the misspellings list.  If you approve the word, it will drop off of the Needs Review list and move to the Approved Words list. It also won't be identified at as misspelling if you use it in the future. 


Approved Words 

This is the list of words that you have approved for your site.  If any of them are actual misspellings, you can confirm them as misspellings and they will move back to the Misspellings list. 



How do I use Siteimprove for analytics?

Analytics can answer questions about visitors to your site:

  • What are people looking at on my site?
  • How are people getting to my site?
  • What do people click on from the homepage?

Once you know why people are visiting your site, you can make that content easier to find and use. For example, if many visitors are looking for certain content, make sure it is highlighted on your homepage. Analytics allow us to see what users are most interested in. If we see that no one is visiting certain pages, we can think about if they are too hard to find or if they don’t provide any useful information. 


Visits: A visit is the period of time a visitor is on the website within a specific browser. The visit ends when the browser is shut down or closed, or the visitor has been inactive for longer than 30 minutes.

Page Views: How many times the page is accessed during the selected period. A valid visitor seeing the page results in one page view. A single visit can result in multiple page views. The difference between visits and page views reflects how often people come back to this page.

Unique visitors: The total number of unique visitors during the selected period.

% Bounce Rate: The bounce rate is calculated from single-page visits (visits where users have only seen one page) divided by the number of entries on that page.

Analytics Sections:

Visitors: Who is coming to your site?
Content: Where are they going?
Traffic Sources: How are they getting there?

  • Direct Traffic: A bookmark, link from a non-browser application or typing in the URL.
  • Search Engine: Clicking on a link from a search engine.
  • External Referrers: Clicking on a link from a non website.
  • Internal Referrers: Clicking on a link from another page.

Behavior: What are they doing? 

Existing Siteimprove account holders: Get the analytics overview on the Siteimprove website


How do I find accessibility errors, such as missing alt text?

The summary page of the accessibility tool will provide you with an overview of a number of areas.
Issues present on the website are divided into A, AA or AAA issues, with A-level issues being the most important. We suggest you start with A and AA issues on priority pages. 

There are four tabs displaying the issues. The first tab shows all issues, the others are based on your role:  Editor, Webmaster, or Developer. You will be concerned with the Editor issues.  

Selecting an issue takes you to a page describing the problem and how to fix it, above a list of all pages in your site containing that issue.

Clicking the page title will take you to a preview of the page with the problems highlighted. In the example below, the description explains that there are multiple links on the page using the same link text. The information under "How to fix it" tells us that this is not an issue as long as both links go to the same destination page. 

How can I create more accessible content?

Drupal version 7, the Content Management System behind all websites in Arts & Sciences, was designed for accessibility. The Drupal community has committed to ensuring that all features of Drupal core conform with the World Wide Web Consortium (W3C) guidelines: WCAG 2.0 and ATAG 2.0. 

Nevertheless, there are a number of things that content creators can do to ensure your sites provide equal access and equal opportunity to people with diverse abilities. Read more about what you can do to keep your website accessible.



What are Siteimprove Policies

The Policy tool helps you locate pages on your website where there are certain words, situations, or documents. For example, if you wanted to find the remaining @artsci email addresses, you could add that policy and it would flag and show the location of all @artsci addresses on your site. 

Some examples of policies are:

  • all instances of a professor's name
  • consistent email address formatting
  • unwanted abbreviations
  • all PDF documents
  • images above a certain size

Specific directions on how to make policies can be found on the Siteimprove website.

Interested in a self-guided Siteimprove training course?

Contact us for an invitation!