Newsletter and Email Guide

Newsletter Subscriptions

If a department website wishes to implement a newsletter subscription effort, it must undergo a review and obtain approval from A&S MarComm to ensure collection of personal data adheres to both US and international marketing and data privacy guidelines. This will ensure that subscriber data is held and processed responsibly, protecting subscribers' privacy rights while aligning with the university's commitment to ethical practices. 

Future Guidance: It should be noted that the above guidelines are subject to change, and additional guidance may be provided in the future. 

Use Clear Opt-in Language

When collecting email addresses for a mailing list, we must make clear to the visitor what they are signing up for. Please use this opt-in language on every web form that collects email addresses for a mailing list.

Create a select option checkbox with the following:

By checking this box you agree to receive updates about (your department or center), news and other marketing communication from Washington University in St. Louis, Arts & Sciences. You may unsubscribe from the communications at any time. For more information, please review our Privacy Policy.