You can easily create avatars and cover images for your group’s Facebook and Twitter accounts with these adaptable templates. Available as both Photoshop and Powerpoint files, the templates include several color and layout options.
Social Media Avatars/ Profile Images
Consider your avatars, profile and background images to be extensions of your web presence. Your visual presentation on social media should be visually linked to your website, as well as follow the visual brand guidelines outlined here. But this is also an opportunity to have fun and present the unique personality of your unit.
Most avatars associated with social media accounts are not of appropriate size to accommodate an approved Washington University logo. Use of the university seal or shield are reserved for the main WashU social media accounts. However, there are templates and photos available for you to use.
Use a Template
1. Choose from five brand colors: red, gray, blue, teal and white.
2. Use your group’s name with these modifications:
- Do not include Department of, Division of, Office of, Program in, Center, Project, proper names, etc.
- Do not include Washington University or Arts & Sciences.
- If your group’s name is long, consider a truncated name or acronym, if recognizable to your target audience. Avoid acronyms that are not widely known.
Download Templates in PowerPoint for Facebook and Twitter dimensions (you will need to sign into Box with your WUSTL Key to access):
Use a Photo
Choose an iconic and identifiable photo image as your avatar. Consider using a portrait or a photo of your location, a campus landmark or another image that will be recognizable at a small size and uniquely represent your account.
Need help getting or finding a photo? Browse our Photography Guide.
